Generate High-Intent Property Leads. Not Just Clicks.
Running campaigns but not getting serious buyers?
Spending heavily but site visits are low?
At House of Marketing (HOM), we help real estate developers and builders generate verified property enquiries, site visit bookings, and qualified buyer leads through strategic paid advertising.
Apartments | Villas | Luxury Projects | Commercial Spaces | Pre-Launch | New Launch Projects
Why Most Real Estate Campaigns Fail
Even premium projects struggle because of:
High Cost Per
Lead (CPL)
Fake or duplicate
enquiries
Broader targeting instead of location-based targeting
No filtering of budget-qualified buyers
Poor follow-up funnel integration
Agencies focusing on impressions, not site visits
You don’t need more leads.
You need verified property buyers ready for site visits.
Our Real Estate Lead Generation Strategy
We build performance funnels aligned with high-intent searches like:
- Buy 2 BHK in [Location]
- Luxury apartments near me
- Villas for sale in [City]
- New residential projects
- Ready-to-move flats
- Commercial property investment
What We Do:
Hyperlocal targeting by project location
Budget & income-based audience filtering
Separate funnels for pre-launch & ready-to-move projects
Lead qualification systems
Retargeting for serious prospects
Reduce Cost Per Lead (CPL)
Real estate competition drives up costs — but poor structure makes it worse. Most developers overspend because:
❌ Wrong keyword clusters
❌ No negative keyword filtering
❌ Generic creatives
❌ No landing page alignment
❌ Weak bidding strategy
At HOM, we optimise for:
✅ Lower CPL
✅ Higher site visit ratio
✅ Better booking conversions
✅ Predictable monthly lead flow
From Lead to Site Visit — Full Funnel Approach
Generating a lead is just step one.
We help improve:
Call tracking
WhatsApp & CRM
integration
Retargeting serious
buyers
Nurturing undecided prospects
Lead source
attribution
Campaign scaling without losing quality
This ensures more site visits, not just enquiries.
From Lead to Site Visit — Full Funnel Approach
Generating a lead is just step one.
We help improve:
Call tracking
Lead source attribution
WhatsApp & CRM integration
Retargeting serious buyers
Nurturing undecided prospects
Campaign scaling without losing quality
This ensures more site visits, not just enquiries.
AI Max in Programmatic Marketing
We use AI Max to:
We combine automation with expert strategy to protect your ROI.
AI Max in Programmatic Marketing
We use AI Max to:
We combine automation with expert strategy to protect your ROI.
Why Real Estate Brands Choose HOM
Real estate-specific campaign structures
Landing pages built for property buyers
2+ years average client retention
Data-driven scaling strategy
Transparent dashboards (CPL, conversions, site visits)
We don’t promise “10,000 leads.”
We focus on qualified buyers with purchasing intent.
FAQs
Curious Minds?
Find Your Answers Here
It depends on project location and competition. Most projects start seeing momentum from ₹40,000–₹1,00,000/month.
Leads typically begin within 48–72 hours after launch.
y patterns faster and adjust campaigns before wasted spend occurs.
Yes. We use layered targeting, form filtering & retargeting to improve quality.
Yes. We build or optimise real estate landing pages focused on conversions.
We work with developers, builders, channel partners & real estate consultants.
Stop Paying for Unqualified Property Leads.
Let HOM build a predictable system that delivers serious buyers & consistent site visits.
PS: Get a detailed performance report + improvement roadmap within 48 hours.